No Coke, No Game

Hot chicks, fast cars and football: Coke Zero proves once more it’s a drink for men.

Concerning EURO 2008, ‘North Kingdom’ has designed a full screen and 3D game for Coke Zero Germany.

The story of the game is simple: A cool young guy wants to see the football game, but all tickets were sold out and his TV broke down. While finding consolation in a Coke Zero, three sexy women appear in muscle cars. They tell him that if he conquers four challenges, he will get to watch the game from a perfect spot, with his friends, the three women and of course a cold Coke Zero.

More recently, Coke Zero made a game, called Rooftop Racer, around NASCAR. The purpose is to keep your bottle of Coke in balance on the roof of famous driver Elliott Sadler’s car.

Fun fun fun!

Hannelore Dekoning

http://www.cokezerogame.com/

http://demo.northkingdom.com/cokezerogame/

http://www.cocacolazero.com/rooftopracer/

(TASTELESS ?) ADVERTASTING

As far as advertising goes, the public has grown used to some bizarre and extraordinary campaigns by a lot of well known brands. Recently Coca Cola Zero, possibly the biggest brand in the world, has launched the most outlandish campaign of the year.

In four cities in Brazil the local piercing shops offered to pierce your tongue with a free Coke Zero tongue stud. In exchange for this piece of jewellery, your pierced tongue would be photographed and put online.

Even though this campaign, called “advertasting’ , wasn’t the biggest success for Coke Zero, it gained a lot of publicity and thus name awareness.

Hannelore Dekoning

http://blog.iamthemedia.nl/gratis-tongpiercing-ter-promotie-van-coca-cola-zero

MAX TASTE – ZERO HYPE

We gave up hope : White flags will never appear in the war between Pepsi and Coke.

Recently Coca Cola released their new soft drink on the market, “Coke Zero”, followed by a huge and omnipresent marketing campaign. Coca Cola’s goal was to reach young male consumers, who refuse to drink Diet coke because of its feminine image.
However, Pepsi already had a sugar-free drink aimed at young men. The very popular Pepsi Max had been released in the UK years ago, in 1993.

But Pepsi has cleverly countered all the buzz about Coke Zero. Not only is Pepsi releasing a new advertising campaign in the UK that will focus on media coverage, they also have started a very witty campaign with the slogan “Max Taste, Zero Hype”, mocking the “Zero” name.

Seeing that the sales of Coke Zero aren't what they're supposed to be and given that Pepsi Max continues to dominate the specific market, it seems that Pepsi with its advertisements outsmarts Coke Zero's overkill and brute campaigns

Hannelore Dekoning

http://doctorvee.co.uk/2006/10/04/with-the-emphasis-on-zero/
http://www.adpunch.org/entry/pepsi-max-unveils-latest-ad-campaign-max-your-life/

Dispute about the Zero name.

Ringnes, the largest brewery in Norway founded in 1986, claims that Coca-Cola stole the Zero name from Bryggeriforeningen, who supposedly owns the right to the Zero name. Bryggeriforeningen, also known as The Danish Brewers’ Association, was founded in 1899 and owns the right to distribute several large beer and soft drink brands, such as Carlsberg, Tuborg and Pepsi. The Danish Brewers’ Association used the Zero name on a non-alcoholic beverage that Ringnes promoted in the early 70’s. It has been more than ten years since the Zero beverage from Ringnes was last seen in stores, but that doesn’t mean that Coca-cola shouldn’t have done a more thorough research before launching their latest product.

Katrien Cooremans

http://en.wikipedia.org/wiki/Coca-Cola_Zero

http://www.vg.no/nyheter/innenriks/artikkel.php?artid=134118

From white to black

It has been just over two years since the Coca-Cola Company launched its "Bloke Coke" into the UK market but the results are not that high.
It’s the Australian marketing campaign who is responsible for the new Coke Zero hype. Their target are men between 15 and 25 years old. That’s the reason why the colour of Coke Zero changed from white to black.
The new campaign is working successfully, in at least 2 months their shares have risen to 19 percent. The same strategy is also used in Europe.
Coke Zero, the solution to obesity fears among young men, has now attracted more of the target consumers to the market. You ain’t a real man ‘till you drank the Black Coke.

Cornelis Silke

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=52839&u=pg_dtl_art_news&m=pg_hdr_art

Coke Zero beach

Coca Cola tried for months to launch the new Coke Zero on the Belgian Market. After trying every traditional way of promoting a product, without success, they settle to go for the virtual system. You must chat up the beautiful Amina (notorious from the famous television soap Temptation Island) into your bed. This by giving her the correct answers to all her questions. Beside getting a place in Aminas bed, you can also win a ticket for a day on the Coke Zero beach, with even more sexy babes. This way of promoting a product isn’t much original but flirting with an exotic woman is a game for every man.

Cornelis Silke

http://www.amphion.be/?cat=60

Football as it should be

For more than 70 years, Coca Cola has a heritage in football. But now, Coca Cola Zero, also called the “Bloke Coke”, is to unveil the most exciting football promotion, with in the spotlight, the famous football player Wayne Rooney. Football fans need to look out for special packs of Coke Zero combined with a code and enter it online or via SMS. Afterwards you know immediately if you and your club have won the sum of £25,000. There are also many other prices up for grabs. The winner will be crowned 2008's ‘Coke Zero Street Striker’ and will also get the chance to meet Wayne Rooney.

Cornelis Silke

http://www.cokezone.co.uk/loyalty/football/index.jsp

Jay-Z helps Coke pop its Cherry

Cherry Coke Zero, the latest addition to the Coke family, is a fruit-flavoured calorie-free soft drink which is only available in the United States.

The Coca-Cola Company wanted to create an eye-catching and youthful look for the brand. With this in view, it merged forces with rapper Shawn “Jay-Z” Carter and the design team of his “Rocawear” clothing label. Jay-Z was involved in all aspects of the marketing campaign, ranging from the design of the can – pink cherries with pierced centres sprinkled on a silver cityscape and black background – to the television advertisement featuring one of his songs. What’s more, Cherry Coke Zero debuted at an exclusive party thrown by the hip-hop icon during Fashion Week combined with the relaunch of Cherry Coke. The main objective of this partnership is to appeal more multicultural young consumers. That way, sales will increase and Cherry Coke Zero will be able to compete with its rivals Diet Wild Cherry Pepsi and Cherry Vanilla Dr Pepper.

Caroline De Bondt

Article:http://74.125.77.132/search?q=cache:hvXxDkrvz4AJ:www.bevnet.com/news/2007/02-06-2007-Cherry_JayZ.asp+cherry+coke+zero+jay-z&hl=nl&ct=clnk&cd=4&gl=be
Extra:http://www.youtube.com/watch?v=4v2hw0A_1rU&eurl=http://74.125.77.132/search?q=cache:cqRPfEQRYxcJ:streetknowledge.wordpress.com/2007/02/10/jay-z-helps-coke-pop-their-c

Coke Zero: a clear case of taste infringement

Last year, the Coca-Cola Company ran a remarkable campaign to promote its Coke Zero. The campaign started with a series of seven video clips which were posted on file-sharing websites, YouTube and cokezero.com. In the ads, two flagship brand executives tried to convince real lawyers on hidden camera to sue their Coke Zero co-workers for taste infringement. Shortly after, similar TV and radio commercials were aired.
The Coca-Cola Company came up with this idea because it wants soda drinkers to associate Coke Zero with Coke Classic, as its calorie-free version, and not with Coke Light. After all, Coke Zero is aimed at young male Coke Classic drinkers who want a healthier alternative and not at female diet freaks. Therefore, the company particularly used non-traditional media, like the Internet, where it can connect better with the brand’s target audience.

Caroline De Bondt

Article: http://www.nytimes.com/2007/03/05/business/media/05adcol.html?_r=1&fta=y
Video clips:
http://nl.youtube.com/watch?v=mrJ9hrAAeIU&feature=related
http://nl.youtube.com/watch?v=pv8YgrqUCVU
http://nl.youtube.com/watch?v=YS7qO8O5jLs&feature=related
http://nl.youtube.com/watch?v=qy4-zcGgxeI&feature=related
http://nl.youtube.com/watch?v=5D2fNmsLjfE&feature=related

The Zero Movement

The Zero Movement is a weblog where a guy urges other men to consume Coke Zero. The guy writes about why life is so full of stuff to do and how it would be so much nicer if there was zero to do. But don’t be fooled! This weblog is just another way of Coca Cola to attract people to drink Coke Zero. Steve Hall (writer of the article ‘Coke Lies, Misleads With Fake 'Zero' Blog’) points out some inconsistencies where he based his accusations on, but which I’ll be leaving out since this is only a short introduction to the ‘zero movement’-subject. As a reaction to the Zero Movement, a new weblog The Zero Movement Sucks was created. On this weblog two cynics, Jay and Zed, post regularly comments about the downsides of Coke Zero.

Remark: when you visit the weblog now, it is clear that Coca Cola is behind it, but that does not take away Coke’s initial abuse of the medium.

Name: Katrien Cooremans

http://www.adrants.com/2006/01/coke-lies-misleads-with-fake-zero.php

http://thezeromovementsucks.blogspot.com/

Coca-Cola Zero, the male version of Coca-Cola Light?

Many people think that Coke Zero is just the male version of Coke Light, but there's more to it. Although it's clear that Coke Zero targets male adults while Coke Light targets women, the recipe is also different. You can say that Coke Zero is a more recent version of Coke Light, with a taste that resembles the regular Coca-Cola better than the Light version. To put it in an easy way: Coke Zero contains less aspartame, but more acesulfame potassium (ace-k) than Coke Light (there are also other differences of course). And last but not least the male targeting of Coke Zero is also noticeable in its advertisements where the word 'calorie-free' is used instead of 'diet' and where women are often used as sex objects.

Name: Katrien Cooremans

http://en.wikipedia.org/wiki/Coca-Cola_Zero

Superspy James Bond switches from Vodka Martini to Coke Zero Zero 7

The Coca-Cola Company has temporarily rebranded Coke Zero as Zero Zero 7 to link up with the forthcoming Bond film ‘Quantum of Solace’, due to be released on October 31.

Coke Zero’s new campaign, developed by the advertising agency Wieden & Kennedy, is the first extended international marketing collaboration since the brand’s launch in 2005. The campaign in which Coke Zero and James Bond appear fully integrated, features a typical Bond-style commercial, a Coke Zero demo of the official ‘Quantum of Solace’ game, limited edition bottles and other promotional materials. The company has chosen Agent 007 as the perfect embodiment of the brand personality. In this way it hopes to engage deeper with Coke Zero’s target group of young and energetic men.


Name: Bond(t), Caroline De Bondt

Article:http://64.233.183.104/search?q=cache:XDwrU760ONkJ:www.reuters.com/article/pressRelease/idUS183597%2B10-Sep-2008%2BBW20080910+coca-cola+quantum+of+solace+reuters&hl=nl&ct=clnk&cd=3&gl=be
Commercial:http://nl.youtube.com/watch?v=cuvW6f_IfBs
Demo:http://nl.youtube.com/watch?v=4ZLNltWsUew