We gave up hope : White flags will never appear in the war between Pepsi and Coke.
Recently Coca Cola released their new soft drink on the market, “Coke Zero”, followed by a huge and omnipresent marketing campaign. Coca Cola’s goal was to reach young male consumers, who refuse to drink Diet coke because of its feminine image.
However, Pepsi already had a sugar-free drink aimed at young men. The very popular Pepsi Max had been released in the UK years ago, in 1993.
Hannelore Dekoning
http://doctorvee.co.uk/2006/10/04/with-the-emphasis-on-zero/
http://www.adpunch.org/entry/pepsi-max-unveils-latest-ad-campaign-max-your-life/
Recently Coca Cola released their new soft drink on the market, “Coke Zero”, followed by a huge and omnipresent marketing campaign. Coca Cola’s goal was to reach young male consumers, who refuse to drink Diet coke because of its feminine image.
However, Pepsi already had a sugar-free drink aimed at young men. The very popular Pepsi Max had been released in the UK years ago, in 1993.
But Pepsi has cleverly countered all the buzz about Coke Zero. Not only is Pepsi releasing a new advertising campaign in the UK that will focus on media coverage, they also have started a very witty campaign with the slogan “Max Taste, Zero Hype”, mocking the “Zero” name.
Seeing that the sales of Coke Zero aren't what they're supposed to be and given that Pepsi Max continues to dominate the specific market, it seems that Pepsi with its advertisements outsmarts Coke Zero's overkill and brute campaigns
Hannelore Dekoning
http://doctorvee.co.uk/2006/10/04/with-the-emphasis-on-zero/
http://www.adpunch.org/entry/pepsi-max-unveils-latest-ad-campaign-max-your-life/
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