(TASTELESS ?) ADVERTASTING

As far as advertising goes, the public has grown used to some bizarre and extraordinary campaigns by a lot of well known brands. Recently Coca Cola Zero, possibly the biggest brand in the world, has launched the most outlandish campaign of the year.

In four cities in Brazil the local piercing shops offered to pierce your tongue with a free Coke Zero tongue stud. In exchange for this piece of jewellery, your pierced tongue would be photographed and put online.

Even though this campaign, called “advertasting’ , wasn’t the biggest success for Coke Zero, it gained a lot of publicity and thus name awareness.

Hannelore Dekoning

http://blog.iamthemedia.nl/gratis-tongpiercing-ter-promotie-van-coca-cola-zero