Thursday, December 18, 2008

Dispute about the Zero name.

Ringnes, the largest brewery in Norway founded in 1986, claims that Coca-Cola stole the Zero name from Bryggeriforeningen, who supposedly owns the right to the Zero name. Bryggeriforeningen, also known as The Danish Brewers’ Association, was founded in 1899 and owns the right to distribute several large beer and soft drink brands, such as Carlsberg, Tuborg and Pepsi. The Danish Brewers’ Association used the Zero name on a non-alcoholic beverage that Ringnes promoted in the early 70’s. It has been more than ten years since the Zero beverage from Ringnes was last seen in stores, but that doesn’t mean that Coca-cola shouldn’t have done a more thorough research before launching their latest product.

Katrien Cooremans

http://en.wikipedia.org/wiki/Coca-Cola_Zero

http://www.vg.no/nyheter/innenriks/artikkel.php?artid=134118


No comments:

Post a Comment