Hot chicks, fast cars and football: Coke Zero proves once more it’s a drink for men.
Concerning EURO 2008, ‘
The story of the game is simple: A cool young guy wants to see the football game, but all tickets were sold out and his TV broke down. While finding consolation in a Coke Zero, three sexy women appear in muscle cars. They tell him that if he conquers four challenges, he will get to watch the game from a perfect spot, with his friends, the three women and of course a cold Coke Zero.
More recently, Coke Zero made a game, called Rooftop Racer, around NASCAR. The purpose is to keep your bottle of Coke in balance on the roof of famous driver Elliott Sadler’s car.
Fun fun fun!