The Zero Movement

The Zero Movement is a weblog where a guy urges other men to consume Coke Zero. The guy writes about why life is so full of stuff to do and how it would be so much nicer if there was zero to do. But don’t be fooled! This weblog is just another way of Coca Cola to attract people to drink Coke Zero. Steve Hall (writer of the article ‘Coke Lies, Misleads With Fake 'Zero' Blog’) points out some inconsistencies where he based his accusations on, but which I’ll be leaving out since this is only a short introduction to the ‘zero movement’-subject. As a reaction to the Zero Movement, a new weblog The Zero Movement Sucks was created. On this weblog two cynics, Jay and Zed, post regularly comments about the downsides of Coke Zero.

Remark: when you visit the weblog now, it is clear that Coca Cola is behind it, but that does not take away Coke’s initial abuse of the medium.

Name: Katrien Cooremans

http://www.adrants.com/2006/01/coke-lies-misleads-with-fake-zero.php

http://thezeromovementsucks.blogspot.com/