Coke Zero’s new campaign, developed by the advertising agency Wieden & Kennedy, is the first extended international marketing collaboration since the brand’s launch in 2005. The campaign in which Coke Zero and James Bond appear fully integrated, features a typical Bond-style commercial, a Coke Zero demo of the official ‘Quantum of Solace’ game, limited edition bottles and other promotional materials. The company has chosen Agent 007 as the perfect embodiment of the brand personality. In this way it hopes to engage deeper with Coke Zero’s target group of young and energetic men.
Name: Bond(t), Caroline De Bondt
Article:http://64.233.183.104/search?q=cache:XDwrU760ONkJ:www.reuters.com/article/pressRelease/idUS183597%2B10-Sep-2008%2BBW20080910+coca-cola+quantum+of+solace+reuters&hl=nl&ct=clnk&cd=3&gl=be
Commercial:http://nl.youtube.com/watch?v=cuvW6f_IfBs
Demo:http://nl.youtube.com/watch?v=4ZLNltWsUew
